The comfort of a private luxury chauffeur, with transparent pricing and no hidden surprises.
1. Our Pricing Strategy
Our goal is to offer a premium private chauffeur service at competitive prices, combining luxury, reliability and personalised attention.
Our approach is built around four key principles:
Guaranteed fixed prices – no meters, no unexpected charges and no traffic-related surcharges.
Loyalty rewards – the more frequently customers travel with us, the more benefits they receive.
Exclusive services – hourly chauffeur hire, membership packages and airport transfers.
Personalised luxury – meet and greet, flight monitoring, complimentary bottled water, Wi-Fi, phone chargers and luggage assistance.
Our ambition is to make premium chauffeur services more accessible without compromising on quality.
2. Proposed Price List – October 2026
A. Airport Transfers – Fixed Prices
Indicative one-way prices per vehicle, from or to Central London (Zone 1).
| Airport | Executive | First Class | Luxury MPV |
|---|---|---|---|
| Heathrow (LHR) | £105 | £145 | £155 |
| Gatwick (LGW) | £135 | £175 | £190 |
| London City (LCY) | £70 | £100 | £110 |
| Luton (LTN) | £125 | £165 | £180 |
| Stansted (STN) | £145 | £185 | £200 |
| Southend (SEN) | £165 | £210 | £225 |
Our vehicle categories:
Executive: Mercedes-Benz E-Class or equivalent, 1–3 passengers.
First Class: Mercedes-Benz S-Class or equivalent, 1–3 passengers.
Luxury MPV: Mercedes-Benz V-Class or equivalent, up to 6 passengers.
Prices may vary depending on the exact pick-up and drop-off addresses, parking requirements and airport charges.
B. Private Journeys Within London
For everyday journeys, we recommend zone-based pricing rather than charging by the mile. Customers know the cost before booking.
| Travel Area | Executive | First Class | Luxury MPV |
|---|---|---|---|
| Central London | £45 | £65 | £70 |
| Inner London | £60 | £80 | £90 |
| Greater London | £80 | £105 | £115 |
| Outer London | On request | On request | On request |
These prices are indicative reference fares for standard journeys. Exact geographical boundaries and journey conditions will be defined in our booking system.
C. Chauffeur at Your Disposal – Hourly Packages
An ideal solution for business travellers, executives, tourists, shopping trips and special occasions.
| Duration | Executive | First Class | Luxury MPV |
|---|---|---|---|
| 2 hours | £130 | £180 | £190 |
| 4 hours | £240 | £340 | £360 |
| 6 hours | £345 | £480 | £510 |
| 8 hours | £440 | £620 | £660 |
| Additional hour | £55 | £80 | £85 |
Customers benefit from a dedicated chauffeur for the entire booking period, with multiple stops included.
D. Long-Distance Transfers
We also offer fixed-price journeys to popular destinations outside London.
Indicative fares from Central London:
| Destination | Executive |
|---|---|
| Windsor | £115 |
| Oxford | £185 |
| Cambridge | £195 |
| Brighton | £190 |
| Canterbury | £175 |
| Stonehenge | £350 |
Final prices will depend on journey duration, waiting time and operational costs.
3. Exclusive Offers That Set Us Apart
We want to offer more than just a chauffeur service. Our aim is to create a genuine customer experience.
1. RETURN & SAVE
10% OFF
Book your outward and return journeys together and receive a 10% discount on the return journey.
2. YOUR PERSONAL CHAUFFEUR
15% OFF
Customers booking at least four transfers per month benefit from a 15% discount.
An ideal offer for business travellers and regular customers.
3. FAMILY AIRPORT PACKAGE
A dedicated family transfer package including:
Comfortable and spacious vehicles.
Assistance with luggage.
Child seats available on request.
Personalised airport pick-up.
Fixed prices with no hidden charges.
4. NIGHT OUT – ONE PRICE
Enjoy your evening without worrying about transport.
Book your chauffeur for an agreed period, with multiple stops included and no additional traffic-related charges during the booking period.
5. MEET & GREET PREMIUM
Enjoy a personalised airport welcome:
Professional chauffeur holding a personalised name board.
Real-time flight monitoring.
60 minutes of complimentary waiting time after landing.
Assistance with luggage.
Direct transfer to your destination.
4. Our Service Commitments
We believe luxury starts with peace of mind.
| Our Commitment | Included Service |
|---|---|
| Pricing | Fixed price confirmed at booking |
| Traffic | No unexpected traffic surcharges |
| Flight delays | Real-time flight monitoring |
| Airport waiting time | 60 minutes complimentary |
| Cancellation | Free up to 24 hours before pick-up |
| Return bookings | 10% discount on return journey |
| Complimentary refreshments | Bottled water |
| Wi-Fi | Available on board |
| Phone charging | Available on board |
| Child seats | Available on request |
| Advance bookings | Guaranteed quoted price |
Airport fees, parking, congestion charges and other applicable operating costs will be clearly communicated as part of the quotation.
5. CHAUFFEUR CLUB – Exclusive Membership
We believe in rewarding customer loyalty.
Our membership programme provides exclusive benefits to customers who regularly use our services.
SILVER MEMBERSHIP
£29 per month
5% discount on journeys.
Priority booking.
Exclusive offers.
Access to member promotions.
GOLD MEMBERSHIP
£59 per month
10% discount on journeys.
Highest booking priority.
Personalised customer service.
Flexible cancellation conditions.
Access to exclusive offers.
Membership conditions, discount limits and booking rules will be clearly specified.
6. Our Competitive Advantage
Our ambition is to position ourselves between traditional chauffeur companies and standard ride-hailing services.
We offer:
The comfort and professionalism of a luxury chauffeur.
Transparent and competitive pricing.
A personalised customer experience.
Reliable airport transfers.
Flexible hourly chauffeur services.
Attractive loyalty rewards.
A simple and convenient online booking experience.
We don’t simply take you from A to B. We make every journey an experience.
7. Our Next Step: Building a Profitable Business Model
Before finalising the pricing structure, we need to establish the vehicle fleet, target customers and operating model.
This will allow us to calculate actual operating costs, profit margins and the most competitive prices for each service.
The objective is to find the right balance between an attractive customer proposition and sustainable profitability.